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I have recently gotten into vaping, and out of all the flavors I have tried this is among the best. I would say it is more of an Apple Cider flavor, smooth, with the juiciness of an apple, but no tart or sharp flavors like some other fruit flavored ejuice. It does not taste like an apple jolly rancher, it really does taste like apple cider. I rate ejuices on 3 criteria:
1. flavor - excellent, and I do not 'get tired' of the taste, its refreshing
2. throat hit - mild to medium 'throat hit', but does not make my throat sore like some more citrus type flavors can
3. coil longevity - this flavor lasts long with my coils, some ejuice flavors can burn or clog your coils quicker than others, this flavor is lighter and lets the coils last longer (a big plus), a great all-day-vape !